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VMware Mobility: Story Graphics
Grok created an interactive storytelling platform that brought case studies to life in the form of “Story Graphics.” These immersive, interactive worlds demonstrate how VMware is transforming industries.
— AJ Herrera, VMware Senior Director of Marketing Strategy
Enterprise mobility was relatively new, but VMware Mobility had no presence in this market. Grok built a new kind of, interactive, multi-touch user experience to showcase their growing influence.
The immersive worlds cover the in-depth stories of five major industries: healthcare, finance, retail, education, and government. Grok’s strategic launch of Story Graphics on VMware’s content and news site, The Bridge, helped drive traffic and engagement from day one.
The initial five Story Graphics were produced as standalone interactive modules to facilitate media-agnostic content development. From these modules, Grok created everything from tradeshows to personalized presentations.
To demonstrate mobility tools in action, Grok worked with Taylor James to create Custom-CGI elements. Our in-house developers designed a unique zoom-in functionality with clickable information points featuring product offerings, proof points, and industry stats.