Brand Strategy | Advertising | Digital | Video


AZO: We believe

Grok created AZO’s first ever brand campaign to showcase their comprehensive line of products in a way that felt sincere, modern, and distinctly AZO.


“We challenged Grok to pull together a campaign that could cover everything from UTIs to bladder control with targets ranging from ages 18 – 65. And they did.”

– Nicole Bourdeau, VP Marketing


One consistent voice.

As the leading brand in feminine health, AZO believes in two simple things: delivering the best products available and helping women take charge of their health. Who better to share those beliefs than the people who work there?

Real talk from real employees.

AZO team members Sarah, Linda, and Lisa narrated the videos, letting the values of the people at the heart of the company shine through.

A bold visual statement to match.

Grok also captured the personality of the AZO brand, visually. The brand’s bright color palette was incorporated across each of the custom product videos and banner ads.  

Reaching segmented audiences.

Grok worked with Horizon Media to launch the campaign across distinctly high-end, female-oriented outlets. In a time when consumers want to know more about what businesses value, we helped AZO show exactly who they are and what they stand for.


The results speak for themselves.

Early indicators show we’re exceeding benchmarks. Check back soon for the full report.