Grok is a multi-disciplinary, full-service agency.
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New York, NY
Brand Strategy | Advertising | Digital | Video
AZO: We believe
Grok created AZO’s first ever brand campaign to showcase their comprehensive line of products in a way that felt sincere, modern, and distinctly AZO.
– Nicole Bourdeau, VP Marketing
As the leading brand in feminine health, AZO believes in two simple things: delivering the best products available and helping women take charge of their health. Who better to share those beliefs than the people who work there?
AZO team members Sarah, Linda, and Lisa narrated the videos, letting the values of the people at the heart of the company shine through.
Grok also captured the personality of the AZO brand, visually. The brand’s bright color palette was incorporated across each of the custom product videos and banner ads.
Grok worked with Horizon Media to launch the campaign across distinctly high-end, female-oriented outlets. In a time when consumers want to know more about what businesses value, we helped AZO show exactly who they are and what they stand for.
Early indicators show we’re exceeding benchmarks. Check back soon for the full report.