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Grok

grok \ grōk \ verb [grok-ked; grok-king; groks]:

To communicate with deep empathy; to understand (someone or something) profoundly or intuitively.

 

We live our name every day.

 
 

By having empathy for our clients. We understand the pressure and urgency clients face every day and act accordingly.

By developing deep understanding of the target audience by uncovering real insights that motivate and differentiate. We know the difference between insights and observations. 

By creating communications that solve tough business problems. From global brand campaigns to corporate rebranding to training videos.

And by possessing a profound desire to help our clients succeed. Not just with best-in-class solutions but with best-for-business solutions.

 
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We’re a challenger agency.

“GIANT KILLERS” — Inc. Magazine

Inc. Magazine called us “giant killers” because we have a proven record of helping challenger brands win.

We started our business in 2008 at a dining room table with nothing but the desire to help challenger brands, of any size, beat the giants. Grok’s founders all came from giant agencies and led the work on giant brands. Today, we bring that big-agency expertise, process, and discipline to an agile, flexible, and fast small-agency environment.

Evolution or revolution, invention or reinvention, transition or transformation, Grok helps our clients find their footing in a relentlessly changing world, turning problems into opportunities and ambiguity into confidence.

What we do.

 

STRATEGY

CONTENT CREATION

BRAND

MARKETING

CONTENT

COMMUNICATIONS

COMMUNICATIONS PLANNING

DIGITAL

SOCIAL

STRATEGIC CONSULTING

RESEARCH DESIGN

FOCUS GROUPS

GROKSHOP™

DIGITAL

SOCIAL

COMMUNITY MANAGEMENT

VIDEO

BROADCAST

PRINT

OUT OF HOME

GRAPHIC DESIGN

PACKAGE DESIGN 

CAMPAIGN DEVELOPMENT

BRAND IDENTITY

BRAND GUIDELINES

BRAND AND PRODUCT NAMING

WEB DESIGN

WEB DEVELOPMENT

UX DESIGN

E-COMMERCE

GROKSTUDIO™

LeanData

Strategy | Corporate ID | Digital Content | Web Design | Advertising | Brand Guidelines

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Cuties

Strategy | Brand Identity | Advertising | Video | Digital Content | Social Media | Web Design | E-Commerce | Community Management

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AZO


Brand Strategy | Advertising | Digital | Video

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Case Studies

Grok is a multi-disciplinary, full-service agency. We do pretty much whatever our clients need. Here are a few examples.

VMware Mobility

Digital Content | Brand Strategy | Digital Strategy | GrokStudio

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Culturelle® Probiotic

Brand Strategy | Advertising | Digital | Video | Print | Brand Guidelines

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GrokShop

A strategic workshop that facilitates and accelerates brand transformation.

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GrokStudio

In-house content production for digital, video, and broadcast.

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A bit about our leadership.

 
 
 Julie, CEO and Head of Strategy,  groks  how people interact with brands and believes that a strategy is useless if it doesn't lead to an inspiring creative idea. Before Grok, Julie was Global Strategist for IBM at Ogilvy. She also spent nine years with Saatchi & Saatchi, first as CEO of Saatchi San Francisco and then in London to run Saatchi's P&G, Sony, Visa, and T-Mobile businesses across EMEA, while also running Guinness in Asia and Africa. Julie not only understands consumers, she understands clients, having been one herself, as EVP Global Advertising at Motorola and VP of Marketing at Commodore Computers.

Julie, CEO and Head of Strategy, groks how people interact with brands and believes that a strategy is useless if it doesn't lead to an inspiring creative idea. Before Grok, Julie was Global Strategist for IBM at Ogilvy. She also spent nine years with Saatchi & Saatchi, first as CEO of Saatchi San Francisco and then in London to run Saatchi's P&G, Sony, Visa, and T-Mobile businesses across EMEA, while also running Guinness in Asia and Africa. Julie not only understands consumers, she understands clients, having been one herself, as EVP Global Advertising at Motorola and VP of Marketing at Commodore Computers.

 With a belief that great ideas are simple, surprising and always combine a human and a business insight, Steve, a copywriter, has won every major industry award for creativity, as well as effectiveness. Prior to Grok, he was Co-Chief Creative Officer of DDB New York and a worldwide CD at McCann. Before that, as Creative Head of Ogilvy Toronto, Steve helped improve business growth by over 50% and moved the agency to #3 from #17 in awards won. His blue-chip brand experience includes American Express, Coca-Cola, Deloitte Consulting, General Motors, Hershey, IBM, Jaguar, Kraft, P&G, Starwood Hotels & Resorts, Timex and UPS.

With a belief that great ideas are simple, surprising and always combine a human and a business insight, Steve, a copywriter, has won every major industry award for creativity, as well as effectiveness. Prior to Grok, he was Co-Chief Creative Officer of DDB New York and a worldwide CD at McCann. Before that, as Creative Head of Ogilvy Toronto, Steve helped improve business growth by over 50% and moved the agency to #3 from #17 in awards won. His blue-chip brand experience includes American Express, Coca-Cola, Deloitte Consulting, General Motors, Hershey, IBM, Jaguar, Kraft, P&G, Starwood Hotels & Resorts, Timex and UPS.

 
 A meticulous art director and designer, Tod has created award-winning work for the world's most iconic brands. Prior to Grok, as Chief Creative Officer of Saatchi & Saatchi New York, he elevated the work on Johnson & Johnson, General Mills, Beck's Beer, Kodak, UBS and P&G. In fact, Tod was instrumental in laying the foundation for P&G's creative awakening, fueling a process that led them to be named Advertiser of the Year at Cannes. Tod has also a creative leader at JWT, Ammirati & Puris and Levine Huntley Schmidt & Beaver. His experience at those agencies included UPS, Citizen Watches, Seagram's, Maidenform, Rolling Rock Beer, Nikon, and Phillips’ Milk of Magnesia (much more fun than it sounds).

A meticulous art director and designer, Tod has created award-winning work for the world's most iconic brands. Prior to Grok, as Chief Creative Officer of Saatchi & Saatchi New York, he elevated the work on Johnson & Johnson, General Mills, Beck's Beer, Kodak, UBS and P&G. In fact, Tod was instrumental in laying the foundation for P&G's creative awakening, fueling a process that led them to be named Advertiser of the Year at Cannes. Tod has also a creative leader at JWT, Ammirati & Puris and Levine Huntley Schmidt & Beaver. His experience at those agencies included UPS, Citizen Watches, Seagram's, Maidenform, Rolling Rock Beer, Nikon, and Phillips’ Milk of Magnesia (much more fun than it sounds).

 

Our stories.

Thoughts, words and lessons learned from the Grok team.

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Let’s build something together.

Grok

20 West 22nd, Suite 400

New York, NY 10010

(212) 249-9900

 
 
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